Digital Media Report from Webmarketing 123:
- SEO still dominates for marketers, with both B2B (57%) and B2C (41%) businesses stating it makes the biggest impact on their lead generation goals
- 26% of B2B marketers are active in Twitter, behind Facebook (35%) but above LinkedIn (25%)
- 34% of marketers have generated leads using Twitter, and 20% have closed deals using Twitter
Overall, 55% of brands have closed deals from social media leads.